Brand identity design for Jon Mott, professional athlete, and personal running coach from Lakeland, FL. The project includes logo, colors, fonts, business cards, uniforms, and social media designs.

The brand identity idea is inspired by a running athlete, that represents dynamic and results-orientation. A vast variety of runner poses was assayed before the right one was found. The black color which forms a neat combination with website color scheme was chosen as a primary one for the logo. As an alternative the white logo variant was used for contrast demonstration on a bright color clothes.