Development of a character for the new-year Facebook app Cinzano. His name is Modest. He is a poet, a bit deaf and strange. The legend says he hung out too much.

In the app the user answers simple questions and then gets a personal postcard for a friend with a quatrain created by Modest. The sense is absurd but that gave birth to Dj Yetri, lama, bloody-thirsty doughnut and other Modest imaginary friends. Modest himself changes his pose when the user answers the questions in the app.

The hours we spent with crazy Modest are unforgettable: eve of many holidays, 1000 tasks, working the whole night, a pair of dears making love on the road sign (unfortunately, the client noticed them and forbid).





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